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Unified
Visual Identity and Content ProductionUnified is the Fall semester closing show at Berklee NYC. Its visual identity is inspired by the program’s three core pillars —audio, lighting, and content— elements that must seamlessly integrate in any live production.
The branding draws from RGB light, resolving into a continuous looping animation where the three primary colors and event logo converge into white light, symbolizing a fully realized show.
I led the event’s brand development and content production, delivering the official show poster, branded LED visuals, and animated social media assets through autonomous workflows and rapid turnaround timelines, contributing to audience engagement that exceeded the venue’s capacity.